Content strategy and AI-enabled workflows
Help teams find, reuse and adapt existing content—and connect planning, production, review, learning and delivery into a more effective workflow.
Explore the serviceSelected case · Large global pharmaceutical company
Find it. Reuse it. Make it work harder.
A large legacy content library held significant value, but teams struggled to find relevant material and reuse or repurpose it across markets.
Experience delivered in collaboration with specialist technology and delivery partners, across previous roles and team assignments.
62%increase in repurposing existing content
$19mreduction in annual costs
01 / The challenge
Unlocking the value of a global content library
The organisation had accumulated a substantial library of content. Finding existing assets was difficult, limiting the ability to reuse work or adapt it for other formats, markets and languages.
02 / The work
A connected approach.
Working in collaboration with specialist technology and delivery partners, we developed an indexing and taxonomy approach to support metadata tagging and content similarity. The work covered content in multiple formats, across markets and languages, making relevant legacy material easier to discover and consider for reuse.
- 01
Index
Bring existing content into a discoverable structure.
- 02
Connect
Use taxonomy, metadata and content similarity.
- 03
Repurpose
Find relevant material across formats, markets and languages.
03 / The outcome
What changed.
The organisation reported a 62% increase in repurposing its existing content and a $19 million reduction in annual costs.
The starting point was the value already held in the organisation’s library. Better discovery and structure helped turn existing content into a more useful commercial resource.
Start with a conversation
Could a similar challenge be holding your team back?
Tell us about your challenge and the decision ahead.