Map the content lifecycle
Follow content from source and planning through creation, review, adaptation and use. Identify duplication, delays and gaps in ownership.
Content strategy and AI-enabled workflows
Make more of the knowledge you already have.
Help teams find, reuse and adapt existing content—and connect planning, production, review, learning and delivery into a more effective workflow.
Discuss your prioritiesThe business question
Why create again what the organisation already knows?
Large content libraries can hide valuable work behind inconsistent naming, fragmented systems and different market practices. We help organisations understand what exists, how people find it and what prevents it being used again—then shape a practical approach to content intelligence and reuse.
How we approach the work
Understand the whole.
Focus the next step.
The scope follows your question. These are the decisions we can help your team work through.
Make content discoverable
Define a useful taxonomy, metadata and indexing approach. Explore similarity-based discovery across formats, languages and markets.
Design for reuse and adaptation
Clarify how existing material can support new channels, markets or learning needs. Keep review and approval responsibilities explicit.
Shape a useful pilot
Select a bounded library or workflow, establish a baseline and define how to assess reuse, effort, quality and business value.
What you can take forward
Clear outputs.
A practical direction.
We agree the outputs before work begins. Depending on the assignment, these can include:
A workflow assessment
A shared view of the current lifecycle, friction points and improvement opportunities.
A content intelligence brief
Requirements for taxonomy, metadata, discovery and the appropriate use of AI.
A reuse or learning pilot
A defined scope, responsibilities and measures for testing a better way of working.
GRIT’s core role is advisory. Specialist technology, content, learning and implementation work is scoped with the appropriate delivery partners.
Relevant experience
See the work in context.
These cases draw on work delivered by Jens Horneman and his teams in collaboration with specialist technology and delivery partners, across previous roles, assignments and partnerships.
Large global pharmaceutical company
Unlocking the value of a global content library
62%increase in repurposing existing content
A large legacy content library held significant value, but teams struggled to find relevant material and reuse or repurpose it across markets.
Read the case
Large enterprise client
Turning legacy procedures into adaptive learning
25 yearsof existing learning material repurposed
Existing SOPs, protocols and learning resources became the foundation for interactive, AI-enabled learning environments.
Read the caseConnected advisory
Start with a conversation
What could your existing content do next?
Tell us about your challenge and the decision ahead.